We partnered with PlayStation and San Diego Studio to help launch MLB The Show 26. Our team was responsible for writing and designing the entire marketing campaign around launch. We wrote the campaign platform, ideated the launch activations, managed the video production, designed the cover art, and built the brand guidelines for both the console and mobile games.

My partner, Evan Burton, and I were the lead creatives on the project and worked closely with our senior team and multiple designers to bring the campaign to life.