In 2018 I launched a brand new Pepsi product. I was the Lead Art director for the Mtn Dew Amp Game Fuel energy drink launch. My copywriter Emma Kolb and I concepted and pitched the creative campaign to Pepsi. Naturally, many voices affected the final scripts for a project this large, but it was exciting to represent the creative vision for a project of this scale.

I wish I could say there was more to it, but our strategy was simple: Video Game Players love winning, so we put it in a can. Also, there’s a dragon.