Energizer Bunny Relaunch
In 2016 I was the lead Art Director on the Energizer Bunny redesign and refresh campaign. My copywriter Lara Kesler and I created the concept and oversaw every aspect of its execution.
We made commercials with no product packaging, claims, or logos. Four weeks later sales had risen 13.6% and market share had increased 2.7 percentage points. Two months later, Energizer officially passed Duracell becoming the #1 selling battery globally.
Design Process
Broadcast
Youtube
Digital
